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Creating Luxurious Comfort for Unforgettable Sleep
Luxury Bedding You Can Feel
At Estella, we pride ourselves on crafting premium bedding that blends unparalleled comfort with timeless elegance. Our commitment to quality and attention to detail ensures that every piece transforms your bedroom into a serene sanctuary. Discover the difference with Estella, where every night becomes a luxurious retreat.
Bedding for Better Well-being
When the Kühnl couple launched their contract embroidery business in Neustadt an der Aisch, Franconia, back in 1948, they couldn’t foresee the legacy they were creating. By 1979, their modest venture blossomed into Fränkische Bettwarenfabrik GmbH, giving birth to the distinguished ESTELLA brand, renowned in the bedding industry. In 1996, ESTELLA Ateliers, dedicated to the art of exquisite bedding, took a bold step towards independence. As a proud subsidiary of the Kühnl Group, ESTELLA Ateliers has since excelled in crafting luxurious bedding sets and home textiles, redefining comfort and elegance in homes.
Our Mission
At Estella, our mission is to provide the highest quality products that not only adorn your bedroom but also offer exceptional comfort. We strive to make every night peaceful and every morning joyful with luxurious textiles that bring elegance and coziness to your home.
Commitment to Quality
Every Estella product is meticulously crafted from the finest materials to ensure the highest quality. We proudly adhere to rigorous production standards, making our products stand out for their durability and sophisticated design. We focus on innovation and continuous improvement to meet our customers’ expectations.
Sustainability

At Estella, we believe that luxury and sustainability can go hand in hand. We are committed to eco-friendly practices, from sourcing raw materials to manufacturing processes. Our goal is to create beautiful and comfortable products that are kind to the environment, ensuring a cleaner planet for future generations.